International Conference
The European Ombudsman, Nikiforos Diamandouros, gave a master conference celebrating the 75th Anniversary of the company Araq which was also attended by the Regional Minister for Internal Affairs, Montserrat Tura. MCS was responsible for the design of the event, the institutional relations, organising the event in accordance with the required protocol and providing a press office service. |
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Creation of the ‘Orange House’
This project constituted a new way of introducing the general public to new technologies. The house was visited by thousands of people and received high media coverage |
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The most expensive Spanish film
‘Planet 51’, the first feature-length animated Spanish film required an extensive communication strategy based on different information phases (creation, dubbing, informative points, presentation, premier, post) which created a high level of expectation in the project. |
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Summer courses of the Fundación Universidad Rey Juan Carlos
Each year these courses are a firm favourite for anyone from the political, economic and cultural spheres. MCS designs the information strategy, interacts in situ with the media and coordinates the needs of the press departments of all the participants. |
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An opening event in every city
The opening of a new Media Markt store requires the design of a journalistic promotion ranging from the traditional press conference to personalised informative meetings with the major media bosses of the region. |
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French-Spanish Crisis
The differences between the Chairman of the French construction company, Eiffage, Jean François Roverato, and the Chairman of the Spanish company Sacyr, Luis del Rivero, which owned 33% of the shares of the former, were the source of a turbulent media battle both in France and in Spain. MCS was responsible for the communication strategy for Eiffage for more than two years. Finally the law ruled in favour of the French company and Sacyr had to sell its shares. |
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New Maya the Bee in 3D
A new television production requires its own communication strategy. In this case, while Maya the Bee in 3D was in the production stage, we successfully revamped the image of this charming cartoon character. |
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More than 15 years serving new technologies
Optical fibre was introduced into Spain by the American company US West and CTC which launched a pilot study in the city of Barcelona. MCS publicised this innovative project and continued its work by providing a press office and an institutional relations service in the field of new technologies when the project changed hands to Menta SA, then to Grupo Auna and finally to France Telecom. |
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ICO Awards
The participation of any member of the Royal Family in an event tests the management capacity and knowledge of the agency responsible for its organisation. MCS has successfully organised several events at this level. |
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Presentation of the Real Madrid Bwin shirt
This sponsorship is an example of coordination between the sponsoring company and the club in order to obtain information profitability for both parties. The project was highly complex as it was carried out during the legislative procedures of online gambling in Spain, a process in which the Institutional Relations department of MCS actively worked between 2004 and 2008. |
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Constructing the image of a swimwear brand
The bikinis of the Bora Bora brand reached the height of their popularity thanks to the TV presenter Paula Vázquez, who obtained high popularity ratings when she presented the programme “La Isla de los Famosos” (I’m a Celebrity, Get me Out of Here). The communication strategy of this brand was developed by MCS for 3 years, including the conceptual design of the catalogue and the media campaign. The 60th Anniversary of the bikini was a celebration that had high newspaper, radio and television coverage |
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Opening of a new Nestlé Waters plant
This event was supported by the institutional participation of the pertinent minister, the president of an autonomous region, several mayors and the Spanish and international directorate of the company. Not only is it difficult to bring all of these figures together in an event, but it is also complicated to organise it in a remote part of Extremadura and ensure that the most important media representatives also travel there to cover it. |
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A debating platform for the business world
MCS created and directed the Forum Fiatc for the Grupo Fiatc; a platform for analysing current affairs with high profile guests such as Miguel Herrero de Miñón, Jordi Pujol, José María Michavila or Shlomo Ben Ami, among others. These debates helped to position the company and convert it into an informative model for the media. |
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Nestlé Aquarel Drawing Contest
In order to promote a brand of mineral water in the media, an imaginative proposal was designed: a competition of children’s drawings related to environmental issues which is sponsored by a celebrity. Ten editions have now been successfully carried out with the participation of more than 30,000 children throughout Spain. |
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Congress of Cities
Often a large-scale project that requires intense presence in the media in a short space of time leads public institutions to externalise their press services. MCS achieved optimum results with this congress held in Barcelona |
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Campaigns of the Ministry of Agriculture
MCS works on a regular basis for institutional campaigns. The promotion of the European campaign for the consumption of flowers and plants, the defence of ecological agriculture or the raising of awareness in young people of the benefits of consuming fish are some of the projects that MSC has developed, achieving a high level of diffusion. |
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ICO Conferences
In order to generate newsworthy material from a series of events organised as part of an anniversary, the participation of high profile figures is required. Producing information elements to report is also necessary together with a good relationship with the media so as to manage the project more efficiently. |
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Andalusia loves you
At MCS we have a high level of penetration in national, local and regional media. When an event is carried out in different cities, a capacity to introduce information at these different levels is fundamental. |
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World Assembly on Ageing
HRH Infanta Cristina and the President of the UN (in 2002) Kofi Annan, opened one of the largest debating forums on a global scale. The information management of the event in Spain and in more than 20 other important countries was carried out by MCS. |
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The King’s Cup Sailing Competition
MCS has been running this event for over 15 years. More than 300 accredited journalists from a variety of different fields such as sports or social journalists constitute an example of the difficulty involved in the information management of an event in which several members of the Spanish royal family take part. |
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Adapted Sailing School
When Corporate Social Responsibility was still an incipient concept, MCS developed a project together with Dr Fumadó for the insurance company FIATC, to create the first Sailing School for the physically and sensory disabled. The project, directed by Victoria Fumadó was supported by the active participation of HRH Infanta Cristina. |
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Guiness Record for the Largest Bouquet in the World
Batir un record no es más que una forma de crear un elemento noticiable. La idea, su ejecución y la difusión informativa fueron recogidas ampliamente por medios de comunicación nacionales e internacionales. |
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From the purchase of the land to the presentation of an innovative shopping centre
From when the American multinational Kepro purchased the land in Diagonal Mar to the opening of the shopping centre located there, MCS was responsible for the institutional and information tasks. The project passed through a series of complex media and crisis stages on a national and international level which were positively managed, which contributed to securing a new and definitive shareholder. |
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Regatta Catalonia- Zegna Trophy
This event combined the interests of the public authorities with those of private business through the organisation of a sporting competition which had a positive impact on the tourism promotion of a part of Catalonia. |
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Reinhold arrives in Spain
The Swedish construction company began operations in Spain, investing large amounts in the purchase of emblematic buildings in Barcelona and Madrid which it subsequently restored to later resell. The bankruptcy of the company shocked the international markets. MCS carried out the media communication and the institutional relations from the start, both in Spain and in Europe, and continued to work for the company after the crisis with the new shareholder, Lugarce. |
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Repositioning after corporate growth: Huarte
The Navarre-based construction company Huarte grew to an enormous volume after the purchase and merger with companies in its sector. The directorate of the Group requested the services of MCS for its media and institutional positioning. Later, internal conflicts forced the company to close certain projects which required the establishment of a permanent crisis cabinet. |
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A public image campaign to respond to a banking crisis: Aresbank
Established in 1975 to promote cooperation between Spain and Arab countries with the Libyan Foreign Bank as the major shareholder, in November 2004 it was faced with an enquiry from the Bank of Spain. MCS set up a Crisis Cabinet and was responsible for press relations and institutional matters until the current owner of the Bank purchased all of the shares. |
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Communication serving advertising: McCann Group Spain
The world’s leading advertising agency, with a presence in all five continents, selected the press office and institutional relations services of MCS, which also provided consultancy services to the directorate regarding how to position its brand as an undisputed leader not only on a global level but also in Spain. |
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