Community Management
The impact of social networks has completely changed the world of communication and marketing. Companies should not disregard what is said about them on the Internet and should harness the benefits that these tools offer as communication vehicles, analyse their public image and detect those aspects that have a direct impact on their target audiences.
The Community Manager is the voice of the online community with respect to the company, and vice-versa, the voice of the company within the community. It listens to everything that is said about the company on the Internet, learns how its potential clients interact with the social networks and adds value to the image of the company.
Our team of journalists and public relations specialists place particular importance on the function of CM. We apply both the commonly-used CM tools but also our own journalistic resources which enable us to implement a strategy that is aligned with the business objectives of our clients.

Internal Communication
The efficient management of an organisation’s human capital is a determining element in the achievement of its business objectives. A motivated team which is committed to the common project and which understands the values of the company and is capable of applying them is fundamental for the everyday running of the organisation.
To this effect, the correct implementation of an internal communication policy together with the application of measures that enable the personal and professional development of the staff are the instruments that create group cohesion and pride of belonging. This, in turn, gives rise to personal motivation, a positive view of the company and loyalty from the best professionals in a frequently changing business environment, while preventing rumour mongering as a distorting element of the business project.
MCS has extensive experience in Internal Communication, both designing and implementing strategies and consulting and collaborating with HR departments of organisations which already have defined forms of action in this field. We feel comfortable with both the traditional and most innovative tools. We listen, apply our knowledge and work for and on behalf of the company.