Institutional Relations
Institutional Relations are defined as a series of actions that enable companies to defend their legitimate interests before the public authorities and institutions. By extension, today institutional relations also refer to the “official relations” that a company establishes with trade associations, companies within their sector, organised groups, universities, professional forums or other similar organisations although motivated by relational communication rather than networking.
Often, when we talk about this area of activity, we refer to “lobbying”, understood as when an organised group of influential people work together in order to achieve specific objectives.
At MCS we believe that institutional relations constitute a sensitive area for any company as it determines how to establish and maintain relations with specific political, economic and social groups. At our consultancy we believe in the creation of common synergies, in medium-term investment and in transparent and competent operations. During the 25 years of our professional experience, we have designed and conducted the institutional relations of many organisations while contributing to positioning their leaders.

Crisis Cabinet
A crisis is a critical juncture in any aspect of an organised yet unstable reality. This juncture responds to a sudden change between two situations, a change that can endanger the image and natural balance of an organisation.
A crisis situation affects the whole structure of a company. The way it is managed varies in accordance with the origin of the crisis (financial, food alert, faulty products or services, accidents at work, etc). This is why it is essential to design a framework plan that defines responsibilities so that they whole structure knows how to act. In this way, the management of the company and the communication department should work transversally with the rest of the departments involved.
The way in which the company reacts, with transparency, agility and responsibility, is a determining factor for minimising the damage to the public image that a negative situation may generate and for activating those elements that will enable this image to be reconstructed. There are several famous meaningful quotes referring to this concept such as the one delivered in a speech by John F. Kennedy: ”When written in Chinese the word crisis is composed of two characters. One represents danger, and the other represents opportunity”.